International Journal of Marketing Management is an academic and professional peer-reviewed international journal covering the broad area of marketing issues & operations, as well as, trade policies, rules, trade-related agencies and organizations.
The objective of International Journal of Marketing Management is to bring together and share marketing and trade interests from different disciplines around the world. The Journal aims to establish and promote effective communication channels between business managers, academic and research institutions with trade scholars, government institutions and domestic/international trade agencies & organisations.
International Journal of Marketing Management publishes empirical, conceptual and applied research papers, case studies, technical reports, comments and book reviews, dealing with current practices, future prospects, development and trends in the field of marketing science, trade policies, rules, trade-related agencies and organizations.
Subject Coverage (but not exhaustive)
Marketing (all topics & operations), Marketing Research, Consumer Behavior, Corporate Culture, Internet Marketing and Technology, Production Systems, Services Concepts and Management, E-Services, Customer Relationship Management, Warehouse and Distribution, Logistics, Quality Systems and Processes,Marketing Education, Marketing Information Technology, E-Comerce/E-Trade Practices and Applications, Mobile Marketing Services.
Strategic Alliances, Political Marketing and Public Affairs Management, Government Trade Regulation, Industrial Organization, Business and Trade Law, Trade, Environmental Business, Entrepreneurship, Ethics, Movement of Goods and Services Service Project and Quality Management.
Trade Policy, Trade Agencies, Trade Organizations and Institutions, Trade Government Practices, Competition and Trade Relationship, Institutional Structure, Trade Environment, Trading Rules and Agreements.
All papers are double refereed to ensure the Journal's validity and relevance. Submitted papers should not have been published nor be currently under consideration for publication in other Journals.
