Consumer's Behaviour and Perception Regarding Water Usage

The book contains exhaustive review on world water resources. The present water availability in India and Punjab and future projections about per capita availability. Besides review the book contains original research work done by the author on the urban consumers behaviour and perception about availability of water in Punjab state and its consumption. It is the first systematic study to test the awareness level, behaviour and perception of the urban Diaspora about the availability of water resources, domestic consumption of water, reaction of consumers to water changes and its impact on demand. The book also deals with readiness towards rainwater harvesting and use of recycled water . The book contains a voluminous data on all aspects of the urban water availability and consumption. A socio-economic analysis shows that awareness and satisfaction has negative relationship. The book is useful to individuals who are interested in firsthand knowledge about water from source. It contains comprehensive knowledge from its chemistry to presence in human body and availability in different regions of the world. The planner can base their future water projects on the outcome of behaviour and perception views presented in the book.