Global Marketing Management

The book also planned for the students who do not have Global marketing background, like other business students and business practitioners who want to know about external marketing or export finance and financial services of banks and other financial institutions, the parties who frequently avail the services of the marketing consultant. It is believed that this book could be broadly informative to these groups. Over the years of teaching of Global Marketing Management, the author is faced with the problem of insufficient instructional material, making the teaching job of Global Marketing Management subject a difficult task. It is expected that this book will extensively augment the need for a better study and teaching tools.
 

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