Entrepreneurship in Micro and Small Scale Enterprises

The book relates to Entrepreneurship in Micro and Small Scale Enterprises. The major areas covered in this book include: Factors affecting women entrepreneurs to choose business line, management of small enterprises. marketing practices, and issued related to entrepreneurship development among women owned small enterprises. Book also discusses the issues related to entreprenurial innovations in small enterprises, problems of entrepreneurs involved in service sector enterprises along with entrepreneurial motivation in male owned small enterprises. It provides a comprehensive analysis of various issues confronted by entrepreneurs in micro and small scale enterprises. The book offers empirical findings on various issues relating to entrepreneurship development among men and women. The book throws light on the fact that the problem of increasing unemployment, widening regional disparaties, inequality in the distribution of income and wealth can be sorted out by providing training to the people of the country for self employment. It suggests various methods that may be followed to overcome various obstacles in the process of entrepreneurship development among men and women. The book contains useful material for all those having interest in the subject including the institutions imparting education in entrepreneurship development. NGOs, policy makers and self-employed groups. Contents include Introduction: Factors affecting business choice in Women owned small enterprises: Marketing Practices Used by Women Entrepreneurs; Technological Related Problems Faced by Women Entreprneurs: Management of Small Enterprises: Family issues in Women Owned Small Enterprises; Characteristics of Women owned Small Enterprises; Entrepreneurial Innovations in Small and Medium Enterprises: Entrepreneurial Motivations in Small Enterprises; Entrepreneurship in Service Sector: Labour Problems Faced by Entrepreneurs of Small Scale Sector.